Amazing things happen when everything works together. - Yahoo Advertising

Talking Beauty - July 30, 2014

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On July 30, 2014, we hosted Yahoo Talking Beauty where we showcased new Canadian CPG/Beauty research, illustrated Yahoo’s advertising solutions for beauty brands and highlighted the power of Tumblr and beautiful content (pardon the pun). 

A packed room of agencies and advertisers representing the top beauty brands in Canada enjoyed 3 key presentations: 

  1. Talking Beauty Research presented by Sarah Bradley, Research Manager – Our latest research piece explores the beauty routines of Canadian women and how they are gathering inspiration and staying informed of new products through online resources.

  2. Product Solutions for Beauty Brands presented by Jaclyn Levesque, Account Director and Robin Ryan, Account Director To tie in to the research, this presentation illustrated how Yahoo’s advertising products focus on striking a balance between user satisfaction and brand placements, and showcased some of the high-impact ad formats the beauty consumer is looking for.

  3. What Women Want: Editorial Strategies for reaching Women presented by Lindsay Lynch, Lead Entertainment – This presentation (built on Tumblr) illustrated the importance of social and shareable content among women and beauty consumers. The presentation highlights original and partner content available on Yahoo.                  

For more about our latest research and solutions for beauty brands, contact your Yahoo Sales Representative today or email ca-b2bmarketing@yahoo-inc.com  

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Next Up: Introducing Our Yahoo App for iOS in Canada

yahoocanada:

Yahoo makes it easier to discover the news and information you care about most, and we’ve been hard at work making sure our experience is available wherever you are. Today we’re psyched to launch our Yahoo app for iPhone, iPod Touch and iPad in Canada.

With the new Yahoo app for iOS devices, you can experience the best of the web in a beautiful and engaging way. You can quickly access the latest news and stories you love — and share your favourites right from the news stream, with buttons to share via Mail, Facebook, Twitter, Tumblr and more. Or, if you’re on-the-go, you can save articles to read later.

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See a snapshot of each story before you read it. Then, swipe left-to-right to move through and explore more articles.

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Just like reading your favourite magazine, you can browse stories with beautiful visuals on your iPad, taking advantage of the bigger screen.

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Go ahead and tap the Y icon in the upper right hand corner to search, check the weather, get the top headlines from Yahoo News Digest, and even see popular Flickr photos all in one place.

Download the new Yahoo App for iPhone, iPod Touch and iPad in English from the App Store.

By Fernando Delgado, Senior Director, Mobile and Emerging Product

Yahoo to Acquire Flurry to Strengthen Mobile Products

By Scott Burke, SVP Advertising Technology

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Over the past couple of years, Yahoo has been focused on re-imagining our users’ daily habits, and mobile is at the center of everything we do. Today, I’m excited to announce the next step in our vision, that we have reached a definitive agreement to acquire Flurry, the industry leader in mobile analytics.

When completed, our acquisition of Flurry will be a meaningful step for the company and reinforces our commitment to building and supporting useful, inspiring and beautiful mobile applications and monetization solutions. By joining Yahoo, Flurry will have resources to speed up the delivery of platforms that can help developers build better apps, reach the right users, and explore new revenue opportunities. Together, we will make Yahoo mobile experiences better through products that are more personalized and more inspiring.

Analytics are critical for all mobile developers to understand and optimize their applications. We are reinvesting in developers and continuing to build great analytics products. Our combined scale will accelerate revenue growth for thousands of developers and publishers across the mobile ecosystem.

Our combined offerings will enable more effective mobile advertising solutions for brands seeking to reach their audiences and gain unique insights across desktop and mobile. Our users will benefit from app experiences that are more personalized and inspiring.

Flurry has been delivering the platform and insights to help developers optimize and personalize their apps since 2008. The Flurry stats speak to their success.

  • 170,000 developers use Flurry Analytics  
  • Flurry sees app activity from 1.4 billion devices monthly
  • Flurry sees 5.5 billion app sessions per day
  • Flurry Analytics is in 7 apps per device on average
  • 8,000 publishers monetize with Flurry
  • Flurry works with mobile developers in 150 countries

As announced in Q2 earnings last week, Yahoo mobile usage is growing rapidly.

  • Yahoo’s mobile display and search revenue each grew more than 100% year-over-year
  • More than half Yahoo’s total monthly audience visits on a mobile device, and in Q2, over 450 million mobile monthly active users came to Yahoo, a 36% increase year-over-year
  • Time spent on mobile has grown 79% in the last year alone
  • The average Yahoo user now spends 86% of their time on smartphones in apps  

Yahoo’s growth in mobile traffic comes from great people and great products. Flurry’s success is the result of years of committed investment by a passionate team to create an indispensable platform for mobile developers. We want to harness our collective innovative spirit and bolster the mobile ecosystem by providing developers the analytics and monetization solutions to drive their success.

After the transaction closes, the Flurry team will remain in its present locations, where their vision, mission, and focus will stay the same. Flurry’s products will continue to operate and innovate with Yahoo’s support and investment. Today is an incredibly exciting day for Yahoo and Flurry. We’re thrilled to welcome this new star team to join us!

* The transaction is subject to customary closing conditions. More information about the news can be found in the press release we issued today.

Introducing Our Yahoo App for Android in Canada

Whether waiting for a morning coffee or commuting home from work, we all love catching up on the latest news and information throughout the day. Today, we’re excited to introduce the new Yahoo app for Android in Canada that brings you the best of the web with an experience designed for your phone.

The new Yahoo app for Android offers a beautiful and immersive experience that helps you get the news you need and the stories you love. You can easily share your favorite stories right from the news stream. For each article, you will find buttons to share via Mail, Facebook, Twitter, Tumblr and more. You can also save your favorite articles to read later.

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Swiping left-to-right to move through stories allows you to see a snapshot of each article before you read it for those on-the-go moments.

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The Yahoo app brings together the best of the web so that you can easily search, check the weather, get the top headlines from Yahoo News Digest, and see popular Flickr photos. Just tap the Y icon in the upper right hand corner to access them all in one place.

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We hope you enjoy our latest app, available in both English and French language versions in Canada. Download the new Yahoo App for Android today.

-By Fernando Delgado, Senior Director, Mobile and Emerging Product

Welcome RayV!

By P.P.S. Narayan, VP of Cloud Platforms and Services

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I’m thrilled to announce that we have acquired RayV, a company with an exciting approach to online video streaming in the rapidly evolving mobile space.

Watching mobile and online video has gone from being a novelty to a daily habit for millions of users. Yahoo is focused on growing video users and monthly streams, and while we’re only getting started, we’re very focused on this in 2014. This deal demonstrates our dedication to accelerating our video strategy and boosting our underlying technology infrastructure in the space.

At Yahoo, we are focused on building a video offering that delivers best-in-class quality and content, and can be streamed on-demand and live, on all platforms. The RayV team shares our passion for innovation and commitment to build a video infrastructure to deliver the ultimate video experience to our users. RayV has built a compelling technology that enables improved high quality streaming for online and mobile content partners.

The team lives and breathes video, and have become industry pioneers. Omer Luzzatti, Co-Founder and CTO and Ofer Shem-Tov, Co-Founder and Chief Architect are veterans in the audio and multimedia space with key VoIP startups under their belt. They have solid domain expertise and a passion for video that makes them a perfect fit for the Yahoo Video and CDN platform.

We’re thrilled to welcome the RayV team, most of whom will join the Yahoo R&D center in Tel Aviv. We are excited for the leadership that they will bring to Yahoo. 

Yahoo Screen + Live Nation = 365 Days of Awesome!

Initial Artist Lineup Released for Live Nation Channel on Yahoo Screen — Featuring Dave Matthews Band, Justin Timberlake and Usher

By Kathy Savitt, CMO 

Live moments are the most memorable.  In today’s on-demand entertainment environment, live events dominate the water cooler conversation, because they’re the only ones that we all share in the moment, together at the same time.

That’s why we’re so excited to kick off the world’s largest live concert series together with Live Nation.  One live streamed concert a day, for 365 days … fusing together global superstars and emerging artists across genres, from rock to pop, hip hop to electronic.  

It all starts next Tuesday, July 15, with “A Very Special Evening with Dave Matthews Band” at the Jacksonville Veterans Memorial Arena. Additional artists confirmed include Usher, Gavin DeGraw, Common, The Neighbourhood, MKTO, The Kooks, Airborne Toxic Event, Three Days Grace, The Fray and many more. The Live Nation Channel on Yahoo Screen will also feature special performances including:

  • Recent Rock and Roll Hall of Fame inductees, KISS, streaming live from their 40th Anniversary Tour;

  • John Legend performing Marvin Gaye’s classic album, “What’s Going On” in its entirety, with Sharon Jones & the Dap-Kings and the Los Angeles Philharmonic live from the Hollywood Bowl; and

  • Justin Timberlake and the Tennessee Kids performing their first ever concert in Reykjavik, Iceland.

Music fans can get a sneak peak at the first 30 days of scheduled performances by going to yahoo.com/live. Starting Monday, July 14, you can sign up for text, email and calendar reminders for the concerts you want to watch — and invite your friends to tune in, as well.   

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Don’t miss out on live concerts, artist interviews, behind the scenes footage, and exclusive releases.  And check back often, because we’ll be announcing more of your favorite artists in the coming weeks.    

Follow us @YahooScreen and #YahooLive for the latest news and updates.  

Want to learn more? Check out our Press Center.

Whitepaper: The Zero Moment of Memory

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Combining neuroscience with conventional research methods to understand the effects of technology on human memory

by Nick Drew, Head of Research, Yahoo Canada

Olga Churkina-Voigt, Vice-President, Fresh Intelligence


This paper describes the multi-method research project carried out by Yahoo Canada and Fresh Intelligence to investigate the effect of using technology in general, and smartphones in particular, on human memory at a neural and social level. The results are based on a three-stage Canadian study, involving primary investigation of social and personal behaviour using mobile ethnography, a nationally representative online survey to scale and validate those trends; and memory experiments conducted while using EEG to understand the brain’s activity.

Download the Whitepaper here

Introducing a new Flickr experience on Apple TV

By Bernardo Hernandez, VP and head of Flickr

Every day at Flickr we are committed to inspiring photography by building world-class tools and beautiful photo displays across devices. Today we are bringing a stunning new experience for sharing and accessing billions of photos on your television via Apple TV.

Flickr’s new service for Apple TV brings all your photos to life on the big screen, where you can engage with the Flickr community, explore the world’s most interesting photos, and use our powerful search capabilities to browse billions of photos within the most extraordinary online photo collection.

For the first time with Apple TV, sign into Flickr and view all your photos, videos, Favorites, Albums, and Groups. In one click, make any album into a slideshow or screensaver ready to share with friends, or customize in real-time with over fifteen different slideshow and screensaver modes.

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Share your photos and discover others’ through a dedicated “Explore” section highlighting our top trending photos, weekly photographer spotlights, daily curated galleries and videos, and public photo archives. See photos that you like? Fave them to automatically add to your Favorites. Find someone interesting? Visit their profile to see more or follow them.

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Search through Flickr’s extraordinary photo collection with powerful search capabilities that help you seamlessly find people, photos, or groups that interest you. Simply start typing, and we will automatically suggest topics that are relevant to you. Browse search results by creating a slideshow or screensaver.

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Yahoo Aviate: The Intelligent Homescreen that Simplifies Your Phone

By Mark Daiss, Product Manager

We created Aviate to connect you with the information you need at the moment it’s useful. Since joining Yahoo in January, we’ve learned a lot from our beta user community about how to deliver a simple, intelligent mobile experience. Today, we’re psyched to launch globally as Yahoo Aviate, available for Android phones in English (no invitation needed!).

Yahoo Aviate simplifies everything about your phone. It starts with a clean, new layout and apps automatically organized for you. But it’s not just about making your phone simpler - Aviate also makes your phone smarter by offering intelligent information throughout your day. Whether you’re on the go, at work, at a restaurant or just relaxing at home, Aviate automatically shows you apps and information that are useful to you based on what you’re up to.

For those of you who already know us, check out what’s new:

A Smarter Way to Organize Your Day:

Some of the most exciting updates were built by the Incredible Labs team, who joined Yahoo in February. Using machine learning and predictive technologies, we’ve made Aviate even better at anticipating the information you need at each point in your day:

  • Dress for the Weather: Get prepared with an alert if the weather is different from yesterday - significantly cooler or warmer, or if it’s more likely to rain or snow.
  • Work Smarter: Connect to conference calls with a single tap (no more typing out conference codes!) and easily email everyone in the meeting if you’re running late.
  • Get Around: On your way to work? Aviate will estimate commute time, taking traffic into consideration. Heading out to dinner with friends? Aviate makes it simple to call an Uber to get there.

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More of Your Daily Habits:

Yahoo Aviate isn’t just an app. As your mobile homebase, it’s the last thing you check at night and the first thing you look at when you wake up in the morning (especially if you take advantage of our new “track your sleep” feature!). That’s why there’s one-swipe access to daily habits like your alarm clock, weather, your day’s calendar, and a twice-daily news summary.

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And Now, Your Favorite People:

Aviate automatically pulls your most popular contacts into a list of “Favorites”. Now, call or text your favorite people with a simple swipe up from the homescreen.

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We’ve only started to explore how your phone can make your life easier by anticipating what you need. We want to give a heart-felt thank you to our beta community of testers for your enthusiasm and all the feedback that’s helped us make Yahoo Aviate into the product we love today.

Download Yahoo Aviate to see how much simpler (and smarter) your phone can be.

Take on the Globe in Yahoo Sports World Football Pick’em

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By Ken Fuchs, Head of Yahoo Sports

It’s almost time for the biggest and most popular sporting event in the world, which commands the attention of billions of fans every four years. There are 32 teams all vying for the title. Today, Yahoo is giving you the chance to show the world who you think will win it all, with the launch of Yahoo Sports Fantasy World Football Pick’em

Whether you’re a diehard footy fan, or someone who likes to tune in every four years, Yahoo Sports World Football Pick’em is a great way to enjoy the action and follow all your favorite teams.   

First, register for the game and create or join a group.  This is your chance to compete against friends and family, and show them who truly has the best football know how. 

Once you’re set up, it’s time to make your picks.  There will be two phases to the Pick’em game.  During the first two weeks of the tournament, users predict scores for every game.  Points are awarded for picking the winner of each game, and bonuses are given for guessing the correct score of a game.  Weeks 3 and 4 are the knockout rounds of the tournament, where you’ll make your picks for which teams will continue to advance, and who will take home the trophy.  Make sure to get your picks in early, as they have to be locked in before each game starts.  

Points and bonuses increase each round, and standings will be tracked in each group. The person with the most points at the end of the tournament wins their group — and bragging rights for the next four years.  It’s that easy!  Also, don’t forget to use the “Share My Prediction” and “Share My Winner” features to show off your picking prowess.  

The games begin on June 12, so now is the time to start researching your picks.  Yahoo Sports World Cup coverage is a great place to start. And don’t forget to keep an eye on José Mourinho, who will make his picks along the way, starting with who he thinks will survive the group round.  Sign up now and good luck!

Want to learn more? Check out our Press Center